7 Comments

Very insightful!

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very digestible yet on point, light on the grey cells yet driving home the appropriate points

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Its written in and from a practitioner's style and lens for an easy consumption of any future practitioner.

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Beautiful

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Lucid and to the point - thank you!

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You consider LTV = margin x orders / customers

And margin = selling price - ( COGS + operational costs )

Now what all will fall under operating costs? Does it include salaries and rents or just the packaging + delivery cost?

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I think it should be only the costs that are linked to servicing the customers' orders (packaging, delivery, payment gateway, etc.). Basically CM1.

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